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To lead people back to the sea, we looked to the ocean realm's top authorities. Who would they trust for fish? Trusted By Those Who Know steps into the fully fledged fantastical worlds of three seafood lovers who know the ocean better than almost anyone: the sea's pickiest royal, Poseidon, two protein-obsessed Mer-Bros and a long-suffering Castaway. Their endorsements brought new credibility to the longstanding brand icon, the Gorton's Fisherman.