Tufts Health Plan
Simple Campaign
A new brand platform was created for Tufts Health Plan, called "Simple Makes Us All Feel Better". It acknowledged the changes taking place in the industry and the public's desire for less complication. It was a tonal shift for the brand that was done in an empathetic and honest fashion.
Broadcast
We created a TV spot to launch the Simple campaign. It focused on the fact that you want to soak in the simple moments in life without overthinking them. It acknowledges the fact that while healthcare isn't simple, Tufts Health Plan is on a mission to make it simpler.
Microsite
We created a microsite as a guide to a simpler life; from health-tips, to pharmacy 101 and recipes that make dinnertime easy, it helps you find simple solutions for everyday life.